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Software Pricing Demystified with Rich Mironov

  • 20th February 2020

  • Meet Up

  • 3:00 PM-5:00 PM

Join us for a live online Q&A with Silicon Valley product guru Rich Mironov, preceded by a screening of his talk from Business of Software Conference 2019.

Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch.

With over 20 years in the software business, product Guru Rich Mironov has a wealth of experience and expertise on the subject of pricing software.

Join us for a screening of his talk from Business of Software Conference Europe 2019, followed by a Q&A session where Rich will be joining us on a video link. Bring your questions about software pricing and ask them to a Silicon Valley veteran at this Business of Software Q&A.

All attendees will also receive 'Don't Just Roll The Dice; A Usefully Short Guide To Software Pricing', a free eBook by Neil Davidson (Founder, Redgate Software & Business of Software Conference).

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