From one to many - To niche or not?

  • 28th January 2019

  • Meet Up

  • 6:30 PM-8:30 PM

Specialist or generalist, what's the best approach to building your client base?
Should you be niching? And if so, how do you develop a niche?
Can you have more than one?

All the these questions and more will be answered at the second in a series of panel events - From one to many - To niche or not?

Delighted to announce our fantastic panellists:

James Cotton
MD and Founder of Onespacemedia

James has more than 20 years of experience working in senior technical and creative roles - including running a successful design agency for four years before founding Onespacemedia.

Hayley Williams
MD and Founder of Keystone Marketing Limited

An experienced marketing and project management professional, running a well established and growing marketing consultancy in St Neots, Cambridgeshire. The Keystone team works with a multitude of clients in varying sectors, both B2B and B2C, offering retained marketing activity or the management of one off marketing projects.

Caroline Benson
Director of Cuttsy+Cuttsy

Caroline is co-founder of Cuttsy+Cuttsy, an award-winning healthcare communications agency, where people matter. Having worked with pharma companies big and small, she is a firm believer that clients look to an agency for advice and guidance, and not just to be ‘Yes’ people. Caroline has over 20 years’ experience in experiential marketing and communication strategy.

• Timings
6.30 - 6.45pm Head straight to the Auditorium, sign in, grab a drink & nibbles
6.45 - 7pm Brief intro from me
7pm - 8pm Panel discussion goodness
8pm - 8.30pm Networking, discuss the great stuff you've just heard
8.30pm Head home


• What to bring
Yourself, a smile and some cash for donations. These events will always be free to attend, but we’d be grateful of any donations to the Rubber Cheese #15yearsofRubberCheese charity pot in aid of raising £15k for The Tamba Bereavement Support Group.

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