We’re passionate about promoting female entrepreneurship, encouraging more women to step forward and become leaders in their organisations, and their communities. Which is why we launched our ‘Inspirational Women’ series, all about celebrating and sharing the stories of our female entrepreneurs and leaders, and the networks or organisations that they run.
Nicky Shepard is the Account Manager at Cofinitive, and has a long and extensive career across multiple sectors, including sales, communications, events, education and HR. Her purpose in life is simply to help make the world a better place, and she believes that by making changes as individuals, we’re able to create change on a larger level.
Who are you and what’s your business/or what is your job?
Nicky Shepard, Account Manager at Cofinitive
Why are you passionate about the job you do currently?
I love our clients! We have so many amazing clients who are making a pretty amazing impact across all sorts of areas. It’s fabulous to be able to help them to achieve their goals by working our Cofinitive magic.
What’s your background?
I’ve been in the sales/ communications/ events space for the last 12 years, and before that I worked in education and HR/ training. I’ve had a really varied background, including running my own businesses, and find myself calling upon all the different skills I’ve acquired when supporting our clients.
What is the biggest challenge you have had to overcome as you scale the business or what is the biggest challenge that you have in your job because you are a woman?
I think my biggest challenge as a woman was the same that many people have; trying to balance my ambition and work commitments with looking after my family. My husband and I have a great balance now, he works part time and picks up almost all the slack at home, which leaves me free to get on with my career. As well as working for our family logistically, I think it’s important to model modern versions of marriage for my kids, and those we’re in contact with. Hopefully the next generation will work it out better!
What advice would you give yourself 5 years ago?
Remember it is a marathon, not a sprint! There’s plenty of time to create an impact, you don’t need to do it all at once. It is really easy to burn-out. If we don’t protect our own energy and well-being, no one else will.
Who inspires you? And why?
Michelle Obama; she never expected or wanted public life, but she has approached it with such grace. She has had a huge positive impact herself and wasn’t just someone’s wife.
What else can we do to help women entrepreneurs and leaders?
Keep supporting them and keep creating opportunities for them to be visible.