Design Metrics That Matter: Q&A with Jared Spool

  • 14th February 2019

  • Seminar

  • 4:00 PM-7:00 PM

Join us for a live Online Q&A with Jared Spool, UX-pert and Founder of UIE, preceded by a screening of his talk from Business of Software Conference 2018.

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe - our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights? 

Jared spoke on this subject at BoS USA 2018, and we'll be showing his talk from 4pm in the Auditorium of the Bradfield Centre before Jared joins us online for a Q&A.

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