Welcome everyone, I'm over the moon to be able to invite you to the first MORNING Cambridge Social Media Meetup. I've been asked a lot if I can run some events during the daytime, and I finally figured out the way to do it! Depending on the turnout and the feedback, I'm hoping to run these morning events regularly (maybe once a month, maybe every two months, we'll see). This event will be a repetition of the March evening meetup (in the future I might think of unique topics for morning & evening sessions, so you could come to both if you fancy).
There'll be a short 15-minute presentation about the basics of social media. I'll focus mostly on the benefits of using social media to market your business, explaining how social media marketing actually works and how it's connected to content, SEO, mobile, digital and offline marketing as well. Afterwards, we'll do the traditional introductions and will kick off Q&As.
You'll benefit from this short talk even if you've already been using social media for a while now. I'll be looking at it from a strategic point of view, explaining what to do to see great results from your efforts. This should give you some answers to the most common challenges of social media marketing.