How to avoid the 'chatbot in a silo' pitfall
This webinar will be live on April 30, at 2PM (GMT).
Chatbots must be connected. At their core, they are built to pull and push information and data between applications, users, and third-parties.
The biggest mistake you could make? Building a chatbot in a silo.
A chatbot cannot be an Adhoc acquisition or branding channel, owned by a single member of the marketing or sales team. It must be fully integrated, central to the company's strategy, and in tune with the business' micro and macro environment.
This webinar will help senior leaders of sales and marketing teams pull together and make a chatbot an integral part of their go-to-market strategy.
Hosted in tandem by ubisend's CMO and head of sales, in this webinar you will learn:
- How to build a strategic implementation plan for your sales chatbot.
- How to align your chatbot to your company's value and branding.
- How to estimate return-on-investment.
- How to draft a business case for your chatbot and subsequent features.