Brainfood for technology

  • 21st February 2019

  • Meet Up

  • 8:30 AM-10:30 AM

Brainfood for Breakfast: feeding marketers' minds. Join Tony Wilson, expert in strategic marketing, product management and high-value selling, in an informal but informative two hour session (8.30am -10.30am).

How to make your product/service irresistible?

Uncomfortable truth #1. Nobody wants to buy your stuff. They will only pay money for something that helps their business to work better, or to help them do their job more efficiently or effectively. They especially don’t want to buy your technology. Technology more often than not creates more problems for the customer than it solves.

So what do you need to do, to develop an effective product strategy?

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