Brainfood for Breakfast: feeding marketers' minds. Join Tony Wilson,
How to make your product/service irresistible?
Uncomfortable truth #1. Nobody wants to buy your stuff. They will only pay money for something that helps their business to work better, or to help them do their job more efficiently or effectively. They especially don’t want to buy your technology. Technology more often than not creates more problems for the customer than it solves.
So what do you need to do, to develop an effective product strategy?